The crane industry faces a growing need to attract and develop the next generation of skilled operators. Historically, recruitment has relied on word-of-mouth connections, but meeting future workforce demand requires a more scalable and intentional approach
Developed by the NCCCO Foundation in collaboration with SmallBox, this Recruitment and Workforce Development Playbook provides a practical framework for expanding outreach while honoring the responsibility and expertise required in the profession. Grounded in research, operator insights, and real-world testing, the playbook helps contractors, training providers, associations, and workforce partners attract new talent.
An extension of the Recruitment Playbook for the Crane & Load-Handling Industry, this Industry Outreach Guide contains targeted messaging for military veterans, tips for recruiting veterans, and access to the Playbook's campaign asset library.
These social media graphics contain tested messaging specially crafted to resonate with Women in Trades, Truck Drivers with CDLs, and Construction Workers in Transition across the United States.
If you have ideas of additional resources that may be helpful, contact us at info@mycranecareer.org.
