Building a Quality Workforce for the Future

The crane industry faces a growing need to attract and develop the next generation of skilled operators. Historically, recruitment has relied on word-of-mouth connections, but meeting future workforce demand requires a more scalable and intentional approach

Recruitment Playbook for the Crane and Load-handing Industry

Developed by the NCCCO Foundation in collaboration with SmallBox, this Recruitment and Workforce Development Playbook provides a practical framework for expanding outreach while honoring the responsibility and expertise required in the profession. Grounded in research, operator insights, and real-world testing, the playbook helps contractors, training providers, associations, and workforce partners attract new talent.

The Playbook

Social Media Graphics

These social media graphics contain tested messaging specially crafted to resonate with Women in Trades, Truck Drivers with CDLs, and Construction Workers in Transition across the United States.